• Oct 02, 2023

Jewelry Business Advertising Ideas to Boost Sales in 2024

Abbas Sayed

image showcasing 20 Tips for a Successful Jewelry Business in 2024

Promoting your jewelry business is a wonderful way to boost sales and grow your revenue. However, since there are so many brands out there, you want to figure out creative, unique promotional ideas that work. You already have a reliable jewelry inventory software that helps you manage your products; now, you want to have them in front of your target audience. Here are some great advertising ideas that you can focus on.

Create accounts on Pinterest and Instagram

One of the things that will boost sales are social media posts. People can see and share these posts with friends and family, colleagues, etc. That means social sites are a great place to create an account on, but some of them stand out. Instagram and Pinterest are focused on visuals, and that makes them much better than Facebook, Twitter, or anything similar. Most social sites are great, but Instagram and Pinterest should be your main target. Here, you should consider posting very often and stay consistent. That will help drive quite a bit of sales. Brands like David Yurman started using social media to promote their products, and that helped them significantly boost their sales numbers.

Invest in high-quality photography equipment

In order to stand out with your jewelry, you need to take pics of it and share those images online. However, the images need to capture all the details, so you have to purchase high-quality photography equipment. That way, you can guarantee exceptional image quality, and that will help showcase your jewelry at a very professional level.

Work with influencers

There are plenty of people with a large social media following, and they can be great for promoting your business. Check your jewelry software, create a list with the items you want to promote, and then find influencers with a decent social following. You can go for a general audience, or you can focus on beauty and fashion influencers, which should give a better return. Their audience trusts them to share a great product, so most of the time, you can generate quite a lot of sales whenever you work with influencers. Bulgari is a brand that fits here since they are known to work with celebrities like Ingrid Bergman, Grace Kelly, Anita Ekberg, and many others. Of course, you don’t have to focus solely on celebrities; regular social media influencers with a large following will do just fine.

Sponsor charity events

Attending and sponsoring live charity events is a great way to put your name out there. You can also donate jewelry or create a giveaway for the charity; it always draws eyeballs and helps spread your brand’s name. It can be a great way to boost your growth here, and the return on investment can be exceptional.

Create a jewelry subscription box

Launching a subscription box can be an excellent way to target a rather specific, unique part of your audience. People always want to find a great deal, but they also like the aspect of not knowing what they buy. That sense of mystery is what many clients are looking for, so creating a subscription box can be a great idea. You can check your software for jewelry shop, see what products you can insert in the subscription, and then go from there.

Start creating limited-edition collections

One of the things that draws in sales is a sense of urgency and the fear of missing out. That’s why many websites use limited-time offers, to try and capture the attention of customers and generate sales fast. You can get the jewelry software, see what items you can add to a limited collection, and share that on your website. You’ll notice that limited edition items or one-time deals tend to do very well.

Host webinars

Webinars are a great way to capture the attention of potential customers. They can be very informative for people, since you can talk about fashion trends, jewelry care, talk about certain brands, and so on. The idea is to create informative webinars that get people excited, and you can also offer special deals for your products towards the end of the event. It’s a creative method you can use to boost your branding efforts, and it can deliver excellent value in the long run.

Redesign your website with more focus on visuals

When you sell jewelry, it’s imperative to have a very good jewelry inventory management software and also a visually appealing website. When it comes to your website, make sure that it has a responsive design so that it can offer a native experience to all customers. We also recommend focusing a lot on visuals, so less text and more images are usually the way to go. If you can integrate a virtual try-on technology, that will help even more!

Run giveaways and contests

A good way to boost your exposure online is to create a giveaway or a contest. The idea of winning something will always encourage people to check your giveaway, learn more about your brand, and follow the instructions you posted. Sure, you will need to give away a piece or a set, but it’s totally worth it. Of course, you can also gift a jewelry card to the winning customer, if they want to purchase something else.

Provide customization services

Another way to stand out is to provide customers with various customization services. Engraving, resizing, color changes, monogramming, all of these can be very useful for your customers. Then, you can promote you’re offering these services via social media. Not every jewelry company provides this type of service, so it can be a great selling point and a way to stand out from the crowd.

Create YouTube videos

It’s also important to note that video marketing can go a long way for a jewelry business. Once you invest in a jewelry ERP system and set everything up, you can then focus on creating all kinds of jewelry videos on your YouTube channel. Believe it or not, YouTube videos can help you reach a very large audience. When it comes to the style of videos you need to create, it comes down to your brand. Educational, informative videos about creating jewelry, maybe jewelry history, or jewelry care are all great topics. You can go the other route too, with an FAQ-style approach. Or, of course, you can show off your current inventory. Creating a mix of videos so you’re not seen as a one-trick pony is a great idea, and you can always take suggestions from your audience as well.

Collaborate with various local businesses

It can be difficult for local businesses to stand out in a large market and compete with other companies. That’s why most of them are always open to collaborating, even if they are from a different niche. As a jewelry business, you can start collaborating with beauty salons, clothing stores, wedding planners, florists, and spas. You can show banners within your jewelry business for those partner companies, and they will do the same for you. Yes, doing that will boost your exposure, and it might bring in more sales. It’s even possible to offer special discounts for clients that arrive from those partner companies. That will sweeten the deal and bring you possibly more sales than expected.

Start an email marketing campaign

Never dismiss the power of email marketing! It can help you reach lots of customers, and you can inform them of new products, sales, or special deals. Whenever people visit your website, make sure you have a form tool installed that helps grab their email addresses if they want to receive updates. Then, you regularly send updates to those persons, and they might end up purchasing various items. It’s a great way to boost sales, offer special deals, and stay in touch with clients.

Enter business directory listings

That can be a great idea because some people tend to find businesses solely via directories. So, having a Google My Business profile or entering local online directories can be great. It boosts your exposure, and people get to learn about your company. Add your phone number, website link, and maybe even some pictures where possible, and it will help you quite a bit. It’s an excellent opportunity to boost your exposure, and the return on investment can be exceptional this way.

Write press releases

Another way to grab the attention of customers is via press releases. These are very useful and can offer a great insight into your business acumen and the products that you just brought to the market. Press releases are great for SEO, and they can also be very informative for your audience. That means it’s a good idea to write press releases from time to time when possible.

Create a referral or loyalty program

It’s always a great idea to create a loyalty program, to ensure that customers who buy from you have a very good deal waiting for them or even certain rewards. The same thing can be said about referrals; offering customers incentives to share your business with others will always help. Make sure that you update your jewelry billing software with special prices for repeat customers. It helps with your overall exposure and growth, not to mention you get to show your appreciation as a brand for people who always come back for more products.

We think that advertising is a great way to boost sales, since you can increase your exposure both offline and online. That can lead to more clients and excellent results in the long term. We highly recommend using all these tips listed above, and then you can see what works for you and what doesn’t. Sure, some tips might need a bit of trial and error, but there’s no denying that you can achieve excellent growth with the right jewelry management system and some appropriate advertising. Do that, and you will be extremely happy with the results in the long term!

How can EasyJewellery help ?

Many of the strategies outlined above for enhancing your jewelry business can be efficiently managed with EasyJewellery jewelry software. From superior inventory management to seamless financial processing, EasyJewellery empowers jewelers to implement these tips effectively. If you're looking to elevate your jewelry business with cutting-edge technology, consider EasyJewellery as your solution. Request a demo today and see how it can transform your operations.